Realities of the financial management of the strawberry sector in the
municipality of Sibaté, Cundinamarca.
..........................................
Realidades de la gestión financiera del sector fresero en el municipio Sibaté,
Cundinamarca
Campo ElÃas López-RodrÃguez
1
Miguel Alejandro Espinosa-RodrÃguez
2
Yuly Paola Beltrán-Cubillos
3
ABSTRACT
The objective of this article is to identify the
realities of financial management applied by
the business units of the strawberry producing
and marketing sector in the municipality of
Sibaté, Cundinamarca, taking into account the
relevance of regional development and the
primary sector of the Colombian economy. At
the methodological level, from a descriptive
scope and a quantitative approach, 282
surveys were applied to managers and legal
representatives of formally constituted
companies with the aforementioned corporate
purpose and geographic location. Among the
main results, it is evident that these
businessmen have important weaknesses in
financial management and there are no
elements within their practices that, from the
financial management point of view, give value
to their corporate purpose. It is concluded that
the businessmen of the sector studied should
keep in mind that adequate financial practices
strengthen the business fabric, which
Received: November 12, 2022
Approved: May 20, 2023
...........................................
PhD student in Consumer Psychology.
Research Leader of the Specialization
in Financial Management at
Corporación Universitaria Minuto de
Dios - UNIMINUTO. Contact email:
clopezr3@uniminuto.edu.co Orcid:
http://orcid.org/0000-0003-4061-
2979
Master in Administration. Research
professor of the Financial
Administration program at
Corporación Universitaria Minuto de
Dios - UNIMINUTO. Contact e-mail:
mespin30@uniminuto.edu.co ORCID:
https://orcid.org/0000-0002-5577-
7728
Financial Management Specialist at
Corporación Universitaria Minuto de
Dios - UNIMINUTO. Contact email:
ybeltr13@uniminuto.edu.co ORCID:
https://orcid.org/0000-0002-9459-
4334
Realities of financial management in the strawberry sector in the municipality of Sibaté, Cundinamarca
Vol 3 - No 2 July - December e-ISSN 2745-1194 Pages 27-50
28
generates wellbeing for the whole society
through regional development.
Keywords: Financial management, regional
development, strawberry marketing.
RESUMEN
El objetivo de este artÃculo consiste en
identificar las realidades de la gestión
financiera que aplican las unidades
empresariales del sector productor y
comercializador de fresa del municipio de
Sibaté, Cundinamarca, esto teniendo en cuenta
la pertinencia del desarrollo regional y del
sector primario de la economÃa colombiana. A
nivel metodológico, desde un alcance
descriptivo y un enfoque cuantitativo, se
aplicaron 282 encuestas a gerentes y
representantes legales de las empresas
formalmente constituidas con el objeto social y
ubicación geográfica ya mencionada. Dentro
de los principales resultados se evidencia que
estos empresarios poseen importantes
debilidades en la gestión financiera y no
existen dentro de sus prácticas elementos que
desde la gerencia financiera otorguen valor a
su objeto social. Se concluye que los
empresarios del sector estudiado deben tener
presente que, las adecuadas prácticas
financieras fortalecen el tejido empresarial con
el que se genera bienestar a toda la sociedad
mediante el desarrollo regional.
Palabras clave: Gestión financiera,
desarrollo regional, comercialización de fresa.