suppliers.

Therefore, there is a need to research deeper about the digital transformation that

organizations must generate, since said process is not only involving the

technological trends that are on the rise, but also carrying out a transformation of

thought that is led by the top management of the organizations, managing to create a

culture of service that generates value and allows meeting the needs of the market,

generating a differential factor.

For this, some guidelines will be given that organizations can follow to achieve the

process of adaptation effectively and efficiently to the new normality that will occur

when COVID19 is part of history, taking digital transformation and disruptive

Once the information was obtained, its analysis was conducted.

declared a global pandemic on March 11, 2020, by the World Health Organization

(WHO). Currently the disease leaves more than 173 million people infected in the

world, generating a health, economic and social crisis (WHO, 2021).

The infection of this large amount of people has made different governments to

confine their populations, leaving the economy and organizations around the world

The World Bank recently issued a report in which it warned that this pandemic

would cause the greatest global crisis since 1870, causing a drastic increase in

poverty levels in the world. (World Bank, 2020).

Next, we can see the economic situation of Latin America:

This picture generates an impact in Latin America and its small companies

(MiPymes in Colombia), since it is estimated that about 2.7 million companies are

forced to permanently close their operations due to not having the physical,

Transformation based on technology has occurred on separate occasions. Alvin

Toffler is an example of this, when he predicted in 1979 that the next transformation

of the world would be an information and communication revolution in his book the

third wave and where two technological changes were identified that affected society.

(Toffler, 1979).

The first wave of transformation occurred with the agricultural revolution, when men

ceased to be nomads and created the first civilizations, bringing with it a change in

the way of socializing and producing food. (Toffler, 1979).

The second wave occurred with the scientific revolution, giving birth to the printing

press, marking the foundations of scientific thought and thus a brief expansion of the

concept of knowledge and later, the creation of the steam engine initiates the first

industrial revolution, which brought with it a stage of economic development,

opening the way to unidirectional communications (radio or press). (Toffler, 1979).

These changes have produced gigantic advances in technology, industry, or society.

Digital transformation is not something that has emerged with the pandemic, on the

contrary, it is the result of changes in the way of doing businesses derived from the

different industrial revolutions that have arisen throughout history.

The first industrial revolution arose from 1750 to 1850, there a process of social,

the mid-eighteenth century. In this revolution the economy was based on the

industrialization of agriculture; thanks to this revolution, companies slowly change

their business strategies, generating efficient means of transport for the distribution

possible to overcome the situation of poverty and starvation, increasing the

productivity of human work and originating sustained economic growth for the first

time in history. (Escudero, 2009).

The most relevant technological advances of this time were: the steam engine created

in 1770 by James Watt, the internal combustion engine created by Jean Joseph

Étienne, the electrical energy created by Thomas Alva, which allowed them to expand

The second industrial revolution took place from 1870 to 1914. The technology has

changed the world in many ways, but this was the period that introduced more

changes than ever, as cities grew, factories expanded, and people's lives were ruled by

the clock instead of the sun. The great advances in the creation of new energy sources

such as oil and gas, which allowed the development of the chemical industry to use

aluminum, steel, or nickel. This allowed the generation of new work models,

economic and market models to obtain higher income and better commercial

performance. (History, 2019).

allows the development of renewable energies. In this revolution, innovations that

are present in people's daily lives were generated, among them are: The Internet,

fiber optics, fiberglass, and the great advances in nanotechnology.

impact on productivity and the relationship with employees. customers. The

acquisition of equipment should be conducted only as an integral part of the

proposed strategy. (MinTIC, 2020).

● Human talent and new generations: one of the great challenges for companies in

employees, regardless of which generation they belong to, to work for the same goal.

Organizations must devise strategies so that their staff is motivated and empowered

to work for business transformation. (MinTIC, 2020).

● Understand the new consumer: today's customers demand a much more

personalized relationship with companies, they want to be served in a special and

differentiated way. (MinTIC, 2020).

● Differentiation from the competition: companies need to reassess their business

model to find the differentials that can give them advantages over the competition. It

is key to find an added value so that customers prefer the service or product that is

● Strategic use of digital channels: the implementation of communication channels

with customers is another important aspect. Not all social networks and applications

are equally effective for all businesses and having them is not synonymous with

However, it is important to emphasize that customers, collaborators, and other

interested parties are the center of any service and therefore work must always be

done on continuous improvement of the service, which guarantees that any change

made within the organizations has the desired effect and, above all, that it satisfies

digital world.